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CUSTOM TOWELS FOR BRANDS ALL CUSTOM TOWELS

MERCH DOESN'T HAVE TO BE ANOTHER T-SHIRT

YOUR BRAND.
ON SOMETHING
PEOPLE KEEP.

CUSTOM TOWELS FOR BRANDS THAT ACTUALLY HAVE A POINT OF VIEW.

Make a towel that looks like your brand, not like somebody found your logo in an email attachment and dropped it in the corner five minutes before lunch.

Full-art graphics. Product drops. Collabs. Events. Retail merch. Custom packaging. Weird ideas somebody on your team is definitely going to have to explain to accounting.

START A BRAND PROJECT

SMALL BRAND. BIG BRAND. BRAND RUN OUT OF A GARAGE. WE'RE LISTENING.

LESS TALKING. MORE LOOKING.

THIS IS WHAT
CUSTOM LOOKS LIKE.

Real custom work. Real artwork. Real things that eventually have to fit into real boxes.

Custom artist-designed towel produced by Happy Faced
01 / CUSTOM TOWEL THE FINISHED CUSTOM TOWEL.
Custom towel order prepared for shipping by Happy Faced
02 / SAME CUSTOM JOB BOXED UP AND READY TO GO.
Custom printed microfiber sunglass cleaning cloths by Happy Faced
03 / SMALLER RECTANGLE YES, WE MAKE OTHER CUSTOM STUFF TOO.

WHY A TOWEL?

PEOPLE HAVE
ENOUGH
FREE PENS.

MAKE SOMETHING THEY'LL ACTUALLY TAKE WITH THEM.

Towels go places. Beaches. Gyms. Vans. Hotels. Campsites. Pools. Festivals. Boats. Back seats. Occasionally the floor of an apartment belonging to somebody who swears they'll do laundry tomorrow.

That gives your brand something most promotional products don't get: another life after the handoff.

01 USEFUL

It has a job besides carrying your logo.

02 VISIBLE

A whole lot more canvas than a keychain.

03 KEEPABLE

Yes, that's a word now. We're a towel company.

USE THE WHOLE DAMN TOWEL

YOUR LOGO
HAS FRIENDS.
BRING THEM.

THIS ISN'T JUST LOGO PLACEMENT.

Your colors. Illustration. Photography. Patterns. Type. Campaign graphics. Mascots. Full compositions. A towel gives you enough room to make an actual piece of branded art.

Finished artwork is great. A direction and some assets is great. A half-baked idea somebody texted you at 11:47 PM is also a perfectly respectable place to start.

01 / RETAIL + DROPS

SELL THE
THING.

Build a towel into your actual product line, seasonal release or limited drop instead of treating it like giveaway filler.

02 / COLLABS

TWO BRANDS
ENTER.

Put two worlds together and make something better than another co-branded tote bag.

03 / EVENTS

LEAVE WITH
SOMETHING.

Launches, surf contests, festivals, races and activations where people deserve better than another lanyard.

04 / PACKAGING + WEIRD SHIT

FINISH THE
WHOLE IDEA.

Custom presentation can be part of the project too. And if your idea doesn't fit neatly into one of these categories, that's usually when things get interesting.

WHY HAPPY FACED?

LESS
COMMITTEE.
MORE MAKING.

WE'RE A SMALL BRAND TOO.

Which means we know what it's like to care way too much about a detail nobody else notices and then spend an unreasonable amount of time talking about it anyway.

You talk to actual humans who know the product, understand the art and can help figure out what makes sense. Big project? Cool. Smaller project with a genuinely good idea? Also cool.

ART FIRST.

We care whether the finished thing actually looks good.

TOWEL PEOPLE.

You worry about your brand. We'll worry about the rectangle.

ACTUAL HUMANS.

No mysterious upload portal followed by six weeks of silence.

HOW IT WORKS

FOUR STEPS.
VERY LITTLE CEREMONY.

01

TELL US ABOUT
THE BRAND.

What you make, what you look like and what you're trying to do.

02

SHOW US
THE IDEA.

Artwork, references, sketches, campaign assets or whatever you've got.

03

FIGURE OUT
THE RECTANGLE.

Size, quantity, artwork, packaging, timing and the important towel stuff.

04

MAKE
THE THING.

A surprisingly satisfying conclusion to several conversations about fabric.

FAIR QUESTIONS

BEFORE YOU
EMAIL US.

01 CAN WE USE OUR OWN ARTWORK AND COVER THE WHOLE TOWEL?

Absolutely. Logos, illustration, patterns, campaign graphics, photography and full compositions are all welcome. Finished artwork is great, but you don't need every detail solved before contacting us.

02 CAN WE SELL THE CUSTOM TOWELS?

Yes. Custom projects can be created with retail, merch lines and product drops in mind. Tell us how you're planning to use the finished towels so we can talk through the project appropriately.

03 CAN CUSTOM PACKAGING BE PART OF THE PROJECT?

It can. Packaging and presentation options depend on the quantity, format and what you're trying to make, so include it in your inquiry.

04 WHAT IF WE DON'T HAVE EVERYTHING FIGURED OUT YET?

That's fine. A brand, an idea, some artwork or references and a rough sense of quantity and timing is enough to start. The towel police will not ask to see a completed presentation deck.

YOUR MOVE

MAKE MERCH
SOMEBODY MIGHT
ACTUALLY STEAL.

Tell us about the brand, the idea and roughly how many towels you're thinking about. We'll take it from there.

LET'S MAKE YOUR TOWEL

NO BRAND GUIDELINES WERE HARMED IN THE MAKING OF THIS RECTANGLE.

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