02
ARTISTS
ART WITH
A JOB.
Your artwork doesn't have to stop at paper, canvas or a screen. Give it somewhere useful to live.
HAPPY FACED
CUSTOM DEPT. OXNARD, CA
CUSTOM TOWELS.
YOUR ART.
YOUR BRAND.
YOUR TOWEL.
CUSTOM TOWELS.
OUT IN THE WILD.
OUT IN THE WILD.
LET'S MAKE SOMETHING PEOPLE ACTUALLY WANT.
We make custom towels for brands, artists, shops, events, teams and anyone else with something worth putting on one.
Go full art. Keep it simple. Make it weird. We can help with the towel, the presentation and custom packaging too.
FULL ART
CUSTOM PROJECTS
RETAIL READY
CUSTOM PACKAGING
REAL PEOPLE. REAL ART. A RIDICULOUS AMOUNT OF TOWEL KNOWLEDGE.
GOT AN IDEA?
LET'S MAKE
YOUR TOWEL
You don't need to have everything figured out.
Tell us what you're making, roughly how many you need and what you've got so far.
If the current plan is basically "we have a logo and think towels would be cool," that's enough to start.
WHAT ARE WE ACTUALLY MAKING?
TECHNICALLY,
IT'S A TOWEL.
But that's underselling it a bit. You've got a big piece of useful fabric and a lot of room to do something interesting.
01
BRANDS
ACTUAL
MERCH.
Custom towels for brands, product drops, collaborations and merch people actually use.
EXPLORE CUSTOM TOWELS FOR BRANDS →ART WITH
03
RETAIL
YOUR SHOP.
YOUR TOWEL.
Build something specific to your shop instead of selling the exact same thing as everybody else.
04
EVENTS
BETTER
EVENT STUFF.
Give people something useful enough that it doesn't get tossed aside when the event's over.
05
HOSPITALITY
LESS
BEIGE.
Hotels, resorts, pools, rentals and other places where a towel can actually be part of the experience.
06
OTHER
WEIRD
IDEA?
Good. Those are usually more fun anyway. Tell us what you're thinking and we'll see where it goes.
BRAND COLLABS
YOU + US = BAD AT MATH. GOOD AT MAKING STUFF.
INDEPENDENT BRANDS, COME SAY HI.
LIKE WHAT WE'RE
DOING?
LET'S MAKE SOMETHING.
WE LIKE BRANDS WITH A POINT OF VIEW.
Especially the independent ones. The ones making good shit, taking chances and trying to build something people actually care about.
If what you do feels like it belongs somewhere in the Happy Faced universe, let's talk. Surf. Skate. Outdoors. Art. Music. Travel. Food. Weird little subcultures we're about to learn way too much about.
It doesn't need to be some enormous corporate collaboration with a launch deck, fourteen approvals and a guy named Greg asking whether the towel is "on strategy."
Maybe it's 100 towels. Maybe it's 10,000. Maybe it's something neither of us has thought of yet. That's the fun part.
PITCH US SOMETHINGWHY HAPPY FACED?
YOU COULD PROBABLY ORDER
A LOGO TOWEL
FROM ANYBODY
WE'RE SMALL ENOUGH TO SAY YES.
Happy Faced is still a young, hungry brand. We don't have a corporate committee, a procurement department or twelve people waiting to explain why your idea doesn't fit neatly into a spreadsheet.
That's kind of the point.
We can move. We can experiment. We can look at something weird and say, "Yeah, let's figure out how to make that," instead of scheduling a meeting to discuss scheduling another meeting.
Big project? Great. Small project with a genuinely good idea? Also great. We're much more interested in whether we can make something cool together than whether you've crossed some imaginary corporate threshold that makes your project important enough.
As long as it's legal, physically possible and doesn't require us to teach a dolphin how to operate a forklift, we're willing to have the conversation.
WE GIVE A SHIT
WHAT IT LOOKS LIKE.
The artwork isn't an afterthought. If we're putting something into the world, we'd prefer it didn't suck.
WE KNOW
THE TOWEL PART.
You bring your brand and your idea. We'll bring an unreasonable amount of knowledge about absorbent rectangles.
WE'RE BUILT
TO FIGURE IT OUT.
New size? Different packaging? Strange use case? Something nobody's asked us for before? Good. Now we're awake.
NO CORPORATE
BUMPERS.
You'll talk to people who can actually make decisions. It's wildly inefficient if your goal is having more meetings.
AND YES, PACKAGING TOO.
BECAUSE THE TOWEL DOESN'T HAVE TO SHOW UP NAKED.
DON'T STOP
AT THE TOWEL.
PACKAGE IT.
IF YOU'RE MAKING A PRODUCT, LET'S MAKE IT FEEL LIKE A PRODUCT.
If you're putting your custom towels on a shelf, sending them to customers, gifting them or handing them out at an event, how they show up matters.
We can work with you on custom packaging that fits the project and carries the same artwork, branding and personality as the towel inside.
Maybe you need something simple. Maybe you want the whole thing dialed. We'll figure out what makes sense before we start inventing unnecessary boxes.
MAKE IT
YOURS.
Bring the same brand language from the towel into the packaging so the project feels intentional from the start.
MAKE IT
RETAIL READY.
If the towel's going into a shop or becoming part of a merch line, presentation matters before anyone unfolds it.
MAKE IT
FEEL COMPLETE.
The best custom projects don't feel like somebody added a logo at the end. Everything belongs together.
PACKAGING OPTIONS DEPEND ON THE PROJECT, QUANTITY AND WHAT YOU'RE TRYING TO DO. TELL US WHAT YOU HAVE IN MIND.
USE THE WHOLE DAMN TOWEL
THERE'S A LOT OF ROOM
DON'T JUST
STICK A LOGO
IN THE CORNER.
THINK OF THE TOWEL LIKE A CANVAS.
Logos are fine. We're not anti-logo. We're just saying you've got a lot more room than that.
Illustration, photography, patterns, branding, full compositions, weird graphics. Use the space.
The best custom towel probably doesn't look like promotional merchandise. It just looks like a good towel somebody wanted to make.
HOW THIS WORKS
FOUR STEPS.
ONE RECTANGLE.
TELL US
THE IDEA.
Give us the project, the quantity, the goal and anything else that might save us from guessing.
SHOW US
WHAT YOU'VE GOT.
Finished art is great. A logo, rough layout or sentence beginning with "this might sound weird" also works.
WE FIGURE OUT
THE DETAILS.
Towel size, quantity, artwork, packaging, timing and the less glamorous things required to actually make it.
WE MAKE
THE THING.
Once everything's approved, towels begin happening. Eventually a lot of rectangles show up.
CORE FORMATS
PICK YOUR
RECTANGLE.
These are our core Happy Faced sizes. They're a good place to start, not a sacred towel law carved into stone.
20 X 40
01 SMALL
SMALL
Compact gear, fitness, travel, events and smaller merch that doesn't need six feet of towel.
30 X 60
02 MEDIUM
MEDIUM
Surf, travel, retail, events and a lot of the things most normal-sized towels are asked to do.
36 X 72
03 LARGE
LARGE
Beach, pool, hospitality and projects requiring the full six feet of available towel real estate.
NEED SOMETHING ELSE? ASK. THAT'S WHY THIS IS CALLED CUSTOM.
OUR ENTIRE SALES PITCH
MAKE MERCH
PEOPLE DON'T
THROW AWAY.
Make something useful. Make it look good. Put your name on it. Then let somebody take it somewhere.
START YOUR PROJECTFAQ
COMMON
QUESTIONS.
WHAT IS THE MINIMUM ORDER?
Minimum quantities can depend on the towel, artwork and project.
Tell us roughly how many you're thinking and we'll tell you
what makes sense.
HOW MUCH DO CUSTOM TOWELS COST?
Quantity, size, artwork, packaging and production details
all affect pricing. Send us the project and we'll work
through the numbers.
CAN WE COVER THE WHOLE TOWEL WITH ART?
That's exactly the kind of thing we want to talk about.
Logos, illustrations, patterns, graphics, photography and
full-art concepts are all welcome.
DO I NEED FINISHED ARTWORK?
Nope. Finished artwork helps, but it isn't required to start
the conversation. Send us what you've got.
CAN YOU MAKE CUSTOM PACKAGING TOO?
Yes. We can talk about packaging as part of the project so
the towel and the way it's presented feel like they belong
together. Available options will depend on the project and quantity.
CAN WE DO A BRAND COLLAB WITH HAPPY FACED?
Absolutely. We're especially interested in independent brands
that feel like they belong somewhere in the Happy Faced universe.
If you've got an idea, pitch us. It doesn't need a Fortune 500
budget to get our attention.
CAN WE TALK BEFORE WE GET TOO DEEP INTO THIS?
Please do. Check the call option in the form and we'll email
you a few times that work. A short conversation can save
approximately forty-seven emails and at least one avoidable headache.
CAN WE SELL THE TOWELS?
Absolutely. Custom retail merchandise for brands, shops,
artists and creators is a big part of what this program is for.
CAN YOU MAKE THEM FOR AN EVENT?
Yep. If you've got an event date, tell us right away so
nobody gets emotionally attached to a timeline that won't work.
HOW LONG DOES THE WHOLE THING TAKE?
That depends on quantity, artwork, approvals, packaging and
production requirements. Tell us your deadline and we'll
work backward from there.
YOUR TURN
GOT SOMETHING
WORTH PUTTING
ON A TOWEL?
Send it over. We'll look at the idea, talk through the details and see if we can make something good together.
LET'S MAKE IT