The towel that goes where you go
Meet Your New Sidekick
Quick-dry, artist-designed towels made for water, dirt, sweat, travel, and whatever else the day turns into.
Quick Dry
Super Absorbent
Sand Resistant
Lightweight
Odor Resistant
Artist Designed
Pick your sidekick
Same performance. Different personality.
Original artwork by real artists, printed on the towel that refuses to stay in one lane.
Whale Hello There Sidekick Towel
From $30.00
Creatures Comfort Sidekick Towel
From $30.00
Altitude Adjustment Sidekick Towel
From $30.00
Evening in Palm Springs Sidekick Towel
From $30.00
Cosmic Currents Sidekick Towel
From $30.00
Moonrise Over the Pacific Sidekick Towel
From $30.00
Dopamine Menu Sidekick Towel
From $30.00
Dreamscape Sidekick Towel
From $30.00
Dancing Tiger Sidekick Towel
From $30.00
Let It All Soak In Sidekick Towel
From $30.00
Hankerin’ for Struttin’ Sidekick Towel
From $30.00
Squint Sidekick Towel
From $30.00
Ripple Sidekick Towel
From $30.00
What’s Good Sidekick Towel
From $30.00
Surf Sidekick Towel
From $30.00
Duality Sidekick Towel
From $30.00
Not Your Grandma’s Sidekick Towel
From $30.00
Party Mix Sidekick Towel
From $30.00
Just One More Sidekick Towel
From $30.00
Sold Out
Coastal Connection Sidekick Towel
From $30.00
Sold Out
To Dye For Sidekick Towel
From $30.00
Sold Out
Free to Be Me Sidekick Towel
From $30.00
Sold Out
Not My Second Rodeo Sidekick Towel
From $30.00
Three sizes. No wrong answer.
How much towel do you need?
Small travels light. Medium does almost everything. Large gives you room to fully commit.
Grab & Go
20 × 40 inchesBest for sweat, quick cleanups, car kits, backpacks, gym bags, dogs, and people who travel suspiciously light.
The All-Rounder
30 × 60 inchesThe everyday favorite for travel, surf sessions, showers, camping, workouts, and general life maintenance.
Go Big
36 × 72 inchesFull beach-towel coverage for pool days, lounging, changing, stretching out, and taking up the space you paid for.
Because the best gear earns the invite.
A Sidekick Towel isn’t built around one activity. It’s built around the way a real day moves.
Beach to car. Trail to lake. Workout to shower. Road trip to questionable motel pool.
It dries fast, packs small, and keeps showing up without making the whole thing about itself.
Real people made this stuff.
Every Sidekick starts with original work by an independent artist. Different hands. Different brains. Different ways of seeing the same weird world.
Meet the artists →Questions, Answered
What is a Sidekick Towel?
A Sidekick Towel is Happy Faced’s core quick-dry towel: lightweight, absorbent, packable, sand-resistant, odor-resistant, and covered in original artwork by an independent artist.
Is it a beach towel or a travel towel?
Both. That’s the point. Sidekick Towels work for beaches, travel, surf, camping, workouts, showers, road trips, pool days, and whatever else needs drying.
Which size should I choose?
Choose Small for compact everyday carry, Medium for the best all-around balance, and Large for full beach-towel coverage and maximum lounging.
Does sand stick to it?
The smooth microfiber weave is sand-resistant. Sand and grit shake off much more easily than they do from looped cotton terry.
How quickly does it dry?
Sidekick Towels dry significantly faster than standard cotton towels, making them useful for repeat dips, travel days, small spaces, and people who forget to plan ahead.
What is it made from?
Each Sidekick Towel is made from 88% recycled polyester and 12% nylon microfiber.
Who creates the artwork?
The artwork comes from independent artists working across illustration, painting, murals, lettering, watercolor, collage, street art, and other forms of visual troublemaking.