A graphic designer working from a converted van, turning
trails, coastlines and life outdoors into visual ideas
worth taking somewhere.
01
FREEDOM BY DESIGN
Zoe Radford is a passionate graphic designer who
values the freedom and creative independence that
come with running her own business.
That independence gives her space to explore new
ideas, follow her instincts and build a creative
practice around the life she actually wants to live.
02
THE OFFICE HAS WHEELS
Zoe operates from a converted van that allows her
to stay mobile along the West Coast.
The road, the landscape and the changing view outside
become part of the working environment instead of
something reserved for the weekend.
COMMUTE: WHEREVER LOOKS GOOD.
03
OUTSIDE IS PART OF THE PROCESS
Zoe’s connection with the outdoors is more than a
hobby or escape from the work.
Trails, coastlines, changing weather and long stretches
of open space continually feed her imagination and
shape the visual concepts she creates.
04
COSMIC CURRENTS
Her connection with nature is vividly reflected in
the unique towel design she created for Happy Faced.
Cosmic Currents combines bold graphic structure with
suns, moons, stars and celestial forms, bringing the
feeling of outdoor exploration into a playful visual
universe.
05
ART MEETS ADVENTURE
Whether she is exploring a new trail or developing
a fresh visual concept, Zoe continues to merge the
worlds of design and adventure.
The destination changes. The creative practice keeps
moving with her.